Thank you for taking the time to check out Koi and what we are about!
My name is Sam Sin and I founded Koi in May 2016 after I took a leap of faith, left my career in management for an international charity and followed my passion for creating and sharing delicious food.
As with many British Chinese families that migrated to the UK in the 1970s, my parents made their living working in the catering industry. So I was brought up helping out in my family’s takeaways and restaurants and watching my mum cook our traditional family meals. This is where my love of great food and quality fresh ingredients comes from.
As well as my native Cantonese cuisine, I am passionate about cooking foods from all over Asia. I have traveled extensively through countries such as Hong Kong, Thailand, Malaysia, Singapore, Sri Lanka, and Myanmar and have picked up lots of authentic local recipes and tips to share with you along the way.
I like to adapt my recipes and cooking techniques to produce delicious flavour combinations and new taste experiences, so let me invite you to continue this exciting journey of discovery with me through the food I cook for you and the recipes I share.
Many people have asked me “Why did you name your business after a fish?” “Well”, I say, “It begins with an ancient legend that tells the story of a huge school of golden Koi swimming upstream in the Yellow River of China, gaining strength by fighting against the current. However, when they reached a waterfall at the end of the river, many of the Koi turned back letting the flow of the river carry them away. The remaining Koi refused to give up. Leaping from the depths of the river, they attempted to reach the top of the waterfall to no avail. Their efforts caught the attention of local demons, who mocked their efforts and heightened the waterfall out of malice.”
“After a hundred years of jumping, one Koi finally reached the top of the waterfall. The Gods recognised the Koi for its perseverance and determination and turned it into a Golden Dragon, the image of power and strength.”
So I take inspiration from this legend, upholding the qualities of perseverance, determination, power, and strength to drive me forward in business success.
And isn’t this just a beautiful story to share?